Interviews play a crucial role in video production, allowing experts, witnesses, or people with first-hand experiences to share their insights and perspectives. However, conducting an interview goes beyond asking questions and recording responses. In this article, I will explore less obvious tips to help producers improve their interviewing skills, leading to more engaging and informative videos. From fostering a relaxed atmosphere to guiding the conversation, these tips will enhance your interview process and final product.
Please note that these tips may not be suitable for every interviewee. For example, some individuals may prefer to have a clear understanding of the questions and how to answer them before filming begins. This level of preparation can result in polished, but sometimes stiff, responses. Yet, from my extensive experience, I have found that minimal preparation often leads to more organic and engaging responses.
Relaxed Atmosphere: Create a relaxed atmosphere, letting the interviewee know that the interview is just a casual conversation, even if, in reality, their interview is very important and the production relies on their answers. This approach helps the interviewee feel at ease and reduces any pressure they may feel about their role in the success of the production.
Best Footage Guaranteed: Assure the interviewee that the final product will be carefully edited to make them look and sound their best. Emphasize that if the footage does not meet the desired standards, it will not be used. This will help the interviewee feel confident and worry-free.
Casual Conversation: If the interviewee requests to see the questions before filming begins, a casual response could be "We're just going to have a conversation, but don’t worry as the topic will be around your area of expertise." For many, this approach can make the interviewee feel more relaxed and less formal.
Short and Concise Questions: During an interview, video production teams usually aim to capture short, concise sound bites. To achieve this goal, it's best to ask short and to-the-point questions. If the interviewer asks a lengthy question, the response is likely to be lengthy as well.
Coaching Consideration: In some cases, the person being interviewed may need guidance, such as informing them to speak in complete sentences or not looking directly at the camera. Correcting them during the interview can sometimes be distracting and cause them to become nervous. It's important to assess whether the interviewee requires coaching or not. If necessary, consider coaching them after the interview, and then redoing segments if you feel the interview did not go well. This decision should be based on the individual's performance and how it affects the overall outcome.
Mimic Surroundings: People naturally imitate their surroundings. If the interviewer speaks softly, the response will likely be soft, and if the interviewer exudes happiness and joy, the interviewee will likely respond in a similar manner. Keep in mind the desired tone of the answers when formulating your questions.
Lighthearted Atmosphere: As a freelance videographer, I like to create a lighthearted atmosphere during equipment setup by joking around or simply being less formal and relaxed with both the producer and interviewee. This helps set the mood that the interview is a fun experience, even if the subject matter is serious. Doing so can help everyone relax. Consider communicating your desired behavior to the videographer before the interviewee arrives.
Don’t discuss the subject before cameras are rolling: Engaging in small talk before the interview can help create a comfortable atmosphere, but it's important to avoid discussing the subject of the interview. This is because valuable sound bites may be shared before the camera starts rolling that may not be as impactful the second time around.
Avoid One-Word Answers: When conducting an interview, try to avoid asking questions that have a simple "yes" or "no" answer. If you do receive this type of response, a useful follow-up question is simply "Why?" as it prompts further explanation.
Simple Questions Lead to Valuable Answers: To get the most valuable information and insights, consider asking questions that may seem simple or even "dumb." These questions can sometimes lead to basic yet crucial answers that can inform the viewer and provide context to the subject at hand.
Balancing Interruptions: Interrupting a lengthy or off-topic response can offer several benefits such as saving time for all involved, streamlining the editing process, and allowing for follow-up questions and feedback. However, it's essential to consider the etiquette aspect, as it may be perceived as impolite depending on the individual being interviewed. The decision to interrupt should be made based on the dynamics of the situation and the personality of the person being interviewed.
The Power of Eye Contact: Establishing and maintaining eye contact during an interview not only fosters connection with your subject, but also encourages open and honest communication, leading to a more engaging and genuine conversation. Be mindful not to break eye contact too often by taking notes or looking around, as this can be distracting. While it's not necessary to stare directly into their eyes the entire time, giving your full attention is crucial for a successful interview.
As a freelance videographer, I'm committed to helping you achieve success in your video production. These tips aim to improve your interviewing skills and ensure the final product meets your expectations. Additionally, if needed, I'm willing to step in and ask follow-up questions to ensure the interviewee provides complete information for the post-production process. Thank you for considering me as your trusted freelance videographer.